[All photos by Zach Hetrick ]
It's a normal day. I sipped some coffee, hopped on Instagram, liked a few photos, made a comment here and there. Cute puppy - like. Beautiful sunset - Wow. Nike backpack and new Free Flyknits delivered to someone's door - cool… wait, HOLY SHIT what is this?
Let the insanity surrounding the mysterious #MontaukProject begin.
As quickly as one photo popped up, more started to appear. Most contained the invite, the backpack, the shoes, but that was it. Next step, search Google - nothing. Like, nothing. No info, no website or microsite, not even a mention other than on Instagram. Nike was up to something, I knew it. Exactly what it was, no clue. But then Knox Robinson reached out and asked the Resident Runners crew if we'd be down for a "running adventure" within the Thursday - Sunday window. We responded, "of course, we're free on Sunday," without connecting any dots. I imagine he laughed out loud and quickly corrected us, "Nah, we need you from Thursday through Sunday. And are you fit? It's a lot of running."
With that, Resident Runners' co-founder/my good homie Raymond Hailes and I sent in our info, shoe and apparel sizes, dietary restrictions, and address. A few days later, we started seeing a flood of insanely awesome #MontaukProject photos on Instagram from what turned out to be the Week 1 hand-selected attendees including Robin Arzon. Runners we knew of, had met, or planned on running with at some point. To be honest, we still didn't get it. But we knew it looked amazing.